€22.28 – €25.26
Dataset Description:
The dataset contains customer purchase information including demographic variables (age, gender, income, etc.), purchase history (products bought, quantity, price, etc.), and interaction data (website clicks, session duration, etc.).
Suggested Hypothesis:
A higher level of customer interaction with personalized product recommendations on the website leads to an increase in purchase frequency, particularly among users with a higher disposable income.
Rationale:
- Interaction Data: Customers who engage with personalized recommendations are likely to have a higher propensity for purchasing, as personalized recommendations target their specific interests and needs.
- Demographic Factors: A higher disposable income may correlate with a higher likelihood of purchasing products that are recommended based on previous browsing and purchase behavior. Users with higher income are generally more willing to spend on products that align with their preferences.
