€26.23 – €29.56
A/B Testing Plan:
- Version A (Control):
- CTA: “Shop Now”
- Description: This is the current version of the CTA button, which simply encourages users to start shopping without a specific sense of urgency or incentive.
- Version B (Variation):
- CTA: “Claim Your Discount”
- Description: This version introduces urgency by using the word “Claim,” paired with “Your Discount,” emphasizing a limited offer, thus motivating users to act quickly.