Create A/B test hypotheses

A/B Testing Plan:

1. Version A (Control):
   • CTA: “Shop Now”
   • Description: This is the current version of the CTA button, which simply encourages users to start shopping without a specific sense of urgency or incentive.
2. Version B (Variation):
   • CTA: “Claim Your Discount”
   • Description: This version introduces urgency by using the word “Claim,” paired with “Your Discount,” emphasizing a limited offer, thus motivating users to act quickly.