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When drafting a headline for a press release, it is crucial to adhere to the following principles:
- Clarity and Brevity: The headline should be clear and to the point, typically not exceeding 12-15 words. It must succinctly convey the essence of the news or announcement.
- Active Language: Use active verbs to create a sense of immediacy. For example, “Launches,” “Announces,” or “Reveals” convey action.
- Focus on the Most Newsworthy Element: Highlight what makes the announcement noteworthy. Is it a new product, a breakthrough discovery, or an important partnership?
- Appeal to the Target Audience: Consider what would resonate most with the intended readers—whether they are journalists, investors, consumers, or other stakeholders.
- Avoid Jargon: While it is important to be precise, the language should remain accessible to a wide audience, unless the press release is directed to a specific niche group with a high level of expertise.