Description:
The “Customer Transaction Data” dataset contains detailed records of customer transactions, including purchase dates, product categories, transaction amounts, customer demographics (e.g., age, location), and payment methods. This dataset is sourced from the company’s e-commerce platform and is updated daily to ensure that data reflects the most current sales activity.
The data is used to analyze purchasing patterns, customer behavior, and revenue trends, and it helps in segmentation, targeting, and personalized marketing efforts. The dataset is stored in a secure cloud-based database, with access controlled by role-based permissions to ensure data integrity and compliance with privacy regulations.