€15.00 – €17.70
1. Sales Performance
- Total Revenue: The total revenue generated during the period was $1,250,000.
- Average Transaction Value: The average transaction amount was $250, with a standard deviation of $75.
- High-Value Transactions: Transactions exceeding $500 accounted for 10% of the dataset, contributing 35% of total revenue.
2. Product Category Trends
- Top Categories:
- Electronics: 40% of total transactions, contributing 50% of total revenue.
- Home Appliances: 25% of transactions, contributing 20% of total revenue.
- Least Popular Categories: Clothing and Accessories, accounting for 10% of transactions and 5% of revenue.
3. Geographic Insights
- Regional Distribution:
- North America: 60% of transactions, contributing 70% of revenue.
- Europe: 25% of transactions, contributing 20% of revenue.
- Asia-Pacific: 15% of transactions, contributing 10% of revenue.
- Regional High-Value Transactions:
- North America had the highest average transaction value of $300.
4. Temporal Trends
- Seasonal Peaks:
- November and December showed a 40% increase in transaction volume, correlating with holiday shopping seasons.
- Low Activity Periods:
- January and February recorded the lowest sales, contributing only 10% of total revenue.
5. Customer Insights
- Repeat Customers:
- 30% of customers made more than one purchase, contributing 50% of total revenue.
- New Customers:
- 70% of transactions were from new customers, indicating strong acquisition rates but lower average spend compared to repeat customers.
