€19.05 – €25.66
Module 1: Understanding the Basics of Digital Marketing
- What is Digital Marketing?
- Define digital marketing and its importance in today’s business landscape.
- Highlight key benefits, such as cost-efficiency and scalability.
- Key Components of Digital Marketing
- Explain the major areas: SEO, social media, email marketing, content marketing, and PPC.
- Provide a brief overview of how each component contributes to a successful strategy.
Module 2: Crafting a Winning Marketing Strategy
- Set Clear Goals
- Define SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).
- Examples: “Increase website traffic by 20% in three months.”
- Know Your Audience
- Create detailed customer personas.
- Explain how to use audience insights to tailor content and campaigns.
Module 3: Tools and Techniques for Success
- SEO Basics
- Demonstrate keyword research tools like Google Keyword Planner.
- Provide tips for optimizing blog posts and landing pages.
- Social Media Management
- Introduce scheduling tools like Hootsuite or Buffer.
- Offer guidelines for creating engaging posts.