€15.54 – €17.89
Conclusion:
Based on the conversion funnel data, the website is experiencing significant drop-offs at each stage of the funnel. Specifically:
- Website to Product Page: The conversion from visitors to product page views is 50%. This indicates that half of the visitors are engaging with the product content, which is a healthy conversion rate for the top of the funnel. However, efforts should be made to attract a larger percentage of visitors to explore product offerings, perhaps through better calls to action, targeted content, or enhanced product visibility.
- Product Page to Add to Cart: There is a 50% drop-off between users who view the product page and those who add items to the cart. This suggests potential issues with product appeal, clarity of product benefits, or trust factors (e.g., pricing concerns, shipping fees). A review of product page design, pricing strategies, and promotional offers could improve this conversion rate.
- Add to Cart to Checkout Initiation: A 60% drop-off between adding to cart and initiating checkout suggests potential barriers or friction points in the purchasing process. This could be caused by unexpected shipping costs, unclear payment options, or issues with the cart interface. Reducing friction through clearer pricing, improved payment options, or streamlined cart design could help increase this conversion.
- Checkout to Purchase: Finally, the conversion rate from checkout initiation to completed purchases is about 33%, which is relatively low. This indicates that users may be abandoning the checkout process. Common causes of abandonment at this stage include complicated checkout forms, lack of payment options, or trust/security concerns. Simplifying the checkout process, adding more payment methods, and providing reassurances about security could significantly improve this final conversion rate.
