Set project KPIs

1. Time to Market

• Description: Measures the time taken from the initial concept to the final launch of the product.
• Purpose: Ensures that the project is completed on schedule and within the timeline set during the planning phase.
• Target: 90% of milestones completed on time.

2. Budget Adherence

• Description: Tracks whether the project is being completed within the allocated budget.
• Purpose: Ensures financial resources are managed effectively and avoids cost overruns.
• Target: 95% of expenses within the approved budget.

3. Customer Satisfaction (Pre-launch)

• Description: Measures the satisfaction level of potential customers based on early market research or pilot testing.
• Purpose: Gauges whether the product resonates with the target audience and meets their expectations.
• Target: Achieve an 80% satisfaction rate from focus groups or early testers.

4. Sales Target Achievement (Post-launch)

• Description: Monitors the sales performance of the product in the initial months after launch.
• Purpose: Assesses whether the product launch is generating the expected revenue.
• Target: Reach 70% of the projected sales target within the first quarter post-launch.

5. Marketing Reach and Engagement

• Description: Tracks the reach and engagement of marketing campaigns related to the product launch.
• Purpose: Ensures that the product is being effectively marketed to the intended audience.
• Target: Achieve a 20% increase in social media engagement and a 30% growth in website traffic during the campaign period.

6. Market Share Growth

• Description: Measures the product’s share in the target market after launch compared to competitors.
• Purpose: Evaluates the product’s performance relative to the competitive landscape.
• Target: Capture at least 5% market share within the first six months.

7. Product Quality and Defects Rate

• Description: Monitors the number of defects or quality issues reported by customers or during post-launch testing.
• Purpose: Ensures that the product meets quality standards and reduces post-launch issues.
• Target: Less than 2% defect rate in the first batch of products shipped.

8. Customer Retention Rate

• Description: Tracks the percentage of customers who repurchase or continue to engage with the product after the initial purchase.
• Purpose: Measures the product’s long-term success and customer loyalty.
• Target: Achieve a 75% customer retention rate after the first purchase.