Generate a list of KPIs

10 Key Performance Indicators (KPIs) for an E-Commerce Website

1. Total Website Traffic
   The total number of visitors to the site within a specific time frame. This metric helps assess the overall reach and visibility of the e-commerce platform. It can be segmented by channels (organic, paid, direct, referral, social) to identify which traffic sources are most effective.
2. Conversion Rate
   The percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or adding items to the cart. A critical metric for evaluating the website’s ability to convert traffic into customers.
3. Average Order Value (AOV)
   This metric calculates the average value of orders placed on the website. It is determined by dividing total revenue by the number of orders. A higher AOV indicates customers are spending more per transaction.
4. Shopping Cart Abandonment Rate
   The percentage of users who add items to their cart but do not complete the purchase. High abandonment rates can highlight issues in the checkout process, payment options, or product presentation.
5. Customer Acquisition Cost (CAC)
   The cost associated with acquiring a new customer, including marketing and advertising expenses. CAC is a crucial metric for determining the efficiency and profitability of marketing campaigns.
6. Customer Lifetime Value (CLV)
   The total revenue a business can expect from a single customer over the entire duration of their relationship. CLV helps e-commerce businesses understand the long-term value of their customers and optimize retention strategies.
7. Bounce Rate
   The percentage of visitors who leave the site after viewing only one page. A high bounce rate may indicate issues with user experience, content relevance, or slow page load times.
8. Product Page Views
   The number of times individual product pages are viewed by visitors. This metric is important for evaluating the popularity and visibility of specific products and helps identify top-performing items.
9. Return on Ad Spend (ROAS)
   The revenue generated for every dollar spent on advertising. A key metric for assessing the effectiveness of paid campaigns. A high ROAS indicates that the marketing efforts are driving profitable sales.
10. Repeat Purchase Rate
    The percentage of customers who make more than one purchase over a specified period. This metric helps assess customer retention and loyalty, which are critical for long-term success in e-commerce.