€15.05 – €22.02
Testing the Hypothesis:
To test this hypothesis, further analyses should include:
- Pre-Holiday vs. Post-Holiday Comparison: Compare sales patterns before and after the holiday season, controlling for factors like promotions and product availability.
- Transaction Size Analysis: Investigate the relationship between transaction size and seasonal trends. Are high-value transactions more likely in specific product categories (e.g., Electronics, Home Appliances)?
- Consumer Demographics: Analyze whether certain customer segments (e.g., repeat customers, regions) are more influenced by the holiday season in their purchasing decisions.