Draft a proposal introduction

Key Features of the Introduction:

1. Clear Context and Purpose:
   • The introduction immediately establishes the purpose of the proposal (enhancing employee performance and retention), as well as its relevance to the company’s broader objectives.
2. Formal and Professional Tone:
   • The language is formal and objective, adhering to professional communication standards.
3. Preview of Key Sections:
   • The introduction gives a brief overview of what will follow in the proposal (objectives, strategies, outcomes, etc.), preparing the reader for the details.
4. Engagement and Call to Action:
   • It encourages the reader to consider the benefits of the program and invites their support for its implementation.