€23.44 – €26.62
Discussion Questions (30-40 minutes):
- Initial Impressions:
- What was your first impression when you saw the SmartFit fitness tracker?
- How did you feel when you started using it for the first time?
- Usability and Experience:
- How comfortable is the SmartFit tracker to wear during workouts or throughout the day?
- Were there any difficulties in setting up or using the device?
- Benefits and Features:
- What features do you find most useful in the SmartFit tracker? (e.g., heart rate monitoring, sleep tracking, goal setting)
- Are there any features you think could be added to improve the device?
- Pain Points or Challenges:
- Have you encountered any issues or frustrations with the SmartFit tracker?
- If you could change one thing about the product, what would it be?
- Competitor Comparison:
- How does SmartFit compare to other fitness trackers you’ve used, like Fitbit or Garmin?
- What makes SmartFit stand out, or what could make it more competitive?
- Pricing and Value Perception:
- Do you think the SmartFit tracker offers good value for its price?
- Would you be willing to pay more for additional features or enhancements?
- Likelihood of Use or Purchase:
- How likely are you to continue using SmartFit after this focus group?
- Would you recommend it to a friend or family member? Why or why not?
