€14.03 – €17.08
1. Data Quality Management
- Customer Data Accuracy:
- Regularly validate customer contact details (e.g., emails, phone numbers) using verification tools.
- Standardize data entry fields to avoid inconsistent formats (e.g., date formats, capitalization).
- Campaign Data:
- Ensure segmentation data is updated before every campaign launch to avoid targeting inaccuracies.
- Periodically review and update tagging structures for marketing assets and campaigns.
2. Data Integration and Consistency
- Ensure that marketing tools (e.g., CRM, email platforms, analytics tools) are synchronized to avoid data silos.
- Document integration workflows and regularly audit automated data flows for errors.
3. Compliance and Consent Management
- Maintain records of customer consent for marketing communications and ensure compliance with opt-in/opt-out requests.
- Audit marketing automation tools to confirm compliance with data retention policies (e.g., deletion of inactive customer records after a specified period).
- Conduct periodic training sessions on data privacy laws for marketing staff.
4. Reporting and Analytics
- Ensure marketing reports and dashboards use clean, validated data.
- Collaborate with analysts to ensure metrics (e.g., customer lifetime value, conversion rates) are calculated consistently across tools and systems.
5. Data Security
- Use encryption for data exports and transfers between tools.
- Restrict access to sensitive data (e.g., customer PII) based on roles and responsibilities.
- Work with IT to establish a data breach response plan specific to marketing tools and platforms.
