€11.97 – €14.02
Talking Points for Meeting on Implementing a New Digital Marketing Strategy
- Overview of Current Marketing Landscape
- Begin by providing a comprehensive analysis of the existing digital marketing efforts, highlighting both strengths and areas for improvement. Discuss recent trends in the digital marketing space that may impact the business and align with the company’s overall marketing objectives.
- Objectives of the New Digital Marketing Strategy
- Clearly outline the key goals of the proposed strategy, such as increasing brand visibility, improving lead generation, or enhancing customer engagement. Emphasize how these objectives are aligned with broader business goals and discuss expected outcomes and KPIs for success.
- Target Audience and Segmentation
- Review the intended target audience for the digital marketing campaign. Discuss demographic and psychographic segmentation, and explain how the strategy will cater to the diverse needs of these groups. Explore the use of data analytics and consumer insights to refine targeting efforts.
- Channel Selection and Integration
- Present the digital marketing channels that will be prioritized, such as social media platforms, email marketing, content marketing, and SEO. Discuss how these channels will be integrated into a cohesive strategy, ensuring consistency in messaging and maximizing reach across multiple touchpoints.
- Measurement, Analytics, and Continuous Improvement
- Explain the tools and metrics that will be used to track the performance of the digital marketing strategy. Address how data analytics will be leveraged to assess campaign success, optimize efforts, and adjust tactics in real-time to ensure continuous improvement and achieve ROI.
