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Topic: Basic Principles of SEO (Search Engine Optimization)

1. What is the main goal of SEO?

• A) To increase website traffic through paid ads
• B) To improve a website’s visibility on search engines
• C) To create high-quality content for social media
• D) To design the website’s user interface

Answer: B) To improve a website’s visibility on search engines

2. Which of the following is a key factor in on-page SEO?

• A) Website backlinks
• B) Meta tags and descriptions
• C) Social media mentions
• D) Ad campaign strategies

Answer: B) Meta tags and descriptions

3. What does the term ‘keywords’ refer to in SEO?

• A) The specific coding used for website design
• B) The words or phrases people type into search engines
• C) The advertisements shown on search engine results pages
• D) The URLs that lead to your website

Answer: B) The words or phrases people type into search engines

4. Which is an example of a ‘white hat’ SEO technique?

• A) Buying links from other websites to improve ranking
• B) Keyword stuffing to manipulate rankings
• C) Writing high-quality content for users
• D) Cloaking the content for search engines

Answer: C) Writing high-quality content for users

5. Which of the following is an important off-page SEO factor?

• A) Site speed optimization
• B) Backlinks from authoritative websites
• C) Mobile-friendliness of the site
• D) Optimizing image alt text

Answer: B) Backlinks from authoritative websites